New Spotify Premium users can sign up for a free 30-day trial that includes Hulu. Starting today, current Spotify subscribers can activate the Hulu bundle or link their existing Hulu accounts on Spotify’s Your Services page. Spotify’s partnership with Hulu offers yet another incentive for people to ditch their cable bills, in addition to helping Spotify and Hulu distinguish themselves from their biggest competitors: Apple Music, Netflix, and Amazon Prime.
According to a recent Nielsen report, the percent of US homes without traditional cable or satellite TV has increased 48% over the past 8 years, totaling about 16 million households. More and more people are cutting the cord and opting instead for less expensive, contract-free, Internet-based streaming services.